[ Book Signing: Getting Started
] [ How To Make Your Signing A Success
] [ Vital Information ] [ Other
fantastic way to promote your book is to make appearances!
These generally take the form of book signings or readings.
Such events provide an opportunity to sell your book,
as well as increase your name recognition, and get in
touch with your readers.
The most obvious location to do a book signing is in
bookstores. The author should make a point of meeting
the store manager with a copy of their book in hand.
Introduce yourself, explain that you are a local author
with a book, and that you would love to arrange a book
signing in their store. Make a point of selling yourself
to the bookstore.
the bookstore has agreed to host the event, you'll want
to make sure that it is properly advertised. Make certain
the bookstore orders enough copies for the event. Ask
them to display the books near the registers for the
week preceding the event-highlighting the book in such
a way will increase attendance.
you cannot rely entirely on the bookstore to make your
event a success.
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as much publicity for yourself as possible. Write press-releases
and send them to local radio and television stations,
newspapers and newsletters. Be certain to follow-up
the press-release with a phone call; talk it up, sell
yourself, and make certain someone is looking at it.
Create flyers or posters for the event, and ask the
bookstore to display them in the store. Also, if the
store posts a schedule of events, make sure that you
are on it.
radio stations, news publications, and perhaps even
television stations will often be willing to interview
local authors. Try to coincide interviews with your
appearances. Someone who hears you on the radio, or
reads your interview in the paper may want to show up
for your event!
the event, make yourself visible-have a prop. If nothing
else, have a poster or stand-up of your book's cover.
When choosing props, try to find something appropriate
to the book as well (i.e. if you're promoting a cookbook,
bake a cake using one of your recipes and have it for
people to eat!).
When all is said and done, make friends with the people
in the bookstore. Building rapport with them can bring
you all sorts of benefits, whether it be a second appearance
for this or your next book, keeping your posters up
for a while, or just having your books on the shelf.
the bookseller will need to know about your book:
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The bookseller will need to know some information about your book. Make sure you tell them the page count, dimensions, and format (usually Trade Paper) of your book, its retail price and that there is a standard retail discount for booksellers. Tell them that the book is available directly from PublishAmerica (http://www.PublishAmerica.com , call 301-695-1707, or fax 301-631-9073), and through wholesalers Baker & Taylor and Brodart Co. Of course, they'll need to know your name (the author), the name of your book, the ISBN number, and how to contact yourself and PublishAmerica, Inc.
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addition to bookstores, you may want to contact coffee
shops, local arts councils, universities, community
colleges, and similar places to hold events. Such locations
are ideal for readings, and it would be wise to take
copies of your books along to sell. You may also be
able to get your books into college bookstores by doing
advantage of events that are already happening! Local
arts councils will often hold literary festivals, or
special events of one sort or another. If so, then arrange
to be there with copies of your books for sale and to
all events, make adequate preparations, not only for
your display, but for yourself! If you are doing a book
reading, practice, practice, practice. The better you
come off, the more successful your event will be. And
every successful event breeds more success for the next
event. Read in front of the mirror or to your spouse
every night for the two weeks preceding the appearance.
And at the event, make a point of smiling!